Huge Discount on with Free Access to

I try to have one massive discount sale each year on my online continuing education program Recent Advances in the Evidence-Based Evaluation and Treatment of the Shoulder over at  Last year we had a massive summer blow out sale and the response was huge, with hundreds of people signing up for the program. But a lot of people stated that they had too much going on over the summer to start up the program and requested we do it again this fall.

Well, it’s time and this year is even better!  Keep reading for all the info on the special sale and BONUS! 2012 Sale


Fall Sale at

From now until the end of October November 4th, you can start my critically acclaimed online CEU program at a huge discount of only $197.  That is $150 off the regular price of $347.  If you have been waiting to sign up, this is the time.  The program is 7 weeks of content covering everything you need to know to dominate the shoulder, including content on evaluation, treatment, and specific pathologies like rotator cuff lesions, instability, SLAP tears, and frozen shoulder.

Don’t forget that the program is approved for 21 CEUs through the APTA of MA, NATA, and 20 CEUs through the NSCA, so for those of you that need CEUs by the end of year are in luck!

Once you start the program, you get immediate access to the content for week 1 and then every 7 days you receive access to a new week of material for the next 7 weeks.  This makes the content easily digestible, applicable, and easier to benefit from.

[box type=”info”]99% of participants would recommend this program to a friend and are interested in future programs.[/box]

Guys, I know you have heard from me about how valuable this program is, but it is far more powerful to hear from people that have gone through the course.  Our post course evaluation form shows that 99% of attendees would recommend this to a friend and would be interested in joining future programs.  That is an awesome response!   There are a boatload of testimonials on the website, but here are a few newer testimonials from people in the last couple of months:

  • “The best CEU course I have taken in 3 years.” – Michael A. Amaro PT, DPT, OCS, Chicago
  • “This course was exceptionally good. It was great to be able to study at home at my own pace. Often, when I go to a course in person, there seems to be so much material with little time to present it. This course provides a TON of great information and the home format allows you plenty of time to learn and study the material. Also, with the format of the course, I found that I could apply new techniques and exercises in the clinic on a weekly basis as I studied each new topic. I would definitely recommend that course to all therapists who treat the shoulder.” – SB, Gilbert
  • “This was helpful for me to learn from a veteran clinician. I am new to the outpatient setting and this has helped my confidence.” – Mark Gardner, Eureka
  • “This is by far the best online course I have ever taken. It is well organized and full of evidence based information that you can immediately apply in the clinic. I would recommend this course to anyone.” – Ginger, Fredericksburg
  • “Living in Australia makes it hard to learn from such professionals like Mike Reinold but these courses have made it easy, I just wish it never ended. The education that is provided is second to none. Im very grateful for the opportunity to complete this course, Thanks Mike!” – Jason Thomson, Australia
  • “This course provides clinicians (physical therapists and athletic trainers) that are both experienced or brand new with a solid foundation of how to care for the shoulder in 2012. I have taken several shoulder courses in my career and this is one of the most comprehensive courses with supporting literature and evidence I have seen. It is worth your time.” – K Lierman PT, ATC Hillsboro Oregon

HUGE Bonus – FREE Access to

RehabWebinars.comOh yeah, and one more thing!  If you sign up for my program at during this fall sale, you are also eligible to sign up for a free month of with access to all the webinars! is a new project that I am a part of with AdvancedCEU and the American Sports Medicine Institute.  It is a collection of online webinars from renowned experts in the fields of rehabilitation, sports medicine, orthopedic surgery, biomechanics, fitness, and performance training.

I’m super excited about this website so was easily able to talk AdvancedCEU into giving my members a free trial.  Once you sign up for, go to the membership dashboard and you will see a link to also sign up for



Sale and Bonus Offer Ends at the End of October November 4th

Hope to see you join the program.  I’ve receive a lot of requests to extend the sale into November a little so I have extended the sale until the end of the weekend, November 4th at midnight EST.  Click the link below to go to and sign up for this unbelievable price before the offer ends at the end of October November 4th at midnight EST.


[button link=”” size=”large”]Sign Up Now[/button]



An Insane Offer on You Don’t Want to Miss

Summertime is in full swing, even up here in the Northeast US.  To kick off the summer, I am offering an ABSOLUTELY INSANE 50% off discount on membership to, my 7-week online continuing education program on the Recent Advances in Evidence-Based Evaluation and Treatment of the Shoulder.

50% off is pretty nuts and the free bonus material including is actually worth more than the cost of the entire course at this price!

Come join me and learn at home, at your own pace, and master your knowledge of the shoulder!  And don’t forget this course is approved for 20-21 CEU credits by the APTA, NATA, and NSCA.


To obtain your 50% off coupon, please sign up for my free newsletter (you can find a sign up box after this post or at the top of this webpage).  This in itself is packed with great content you won’t want to miss.  After signing up and confirming your subscription to my newsletter, you will receive a 50% off coupon in your email (current subscribers should have already received your coupon).  This coupon is valid for the rest of the summer and expires on 8/31/11.

Rather than listen to me tell you about why you are crazy to not take my online program, here is some recent feedback from course participants:


Excellent Course Content and Website

This course keeps getting better and better. The website is also getting better. You can tell that Mike is trying to have the best shoulder seminar course online. I can’t tell you how important it is for me to be able to interact with both and a practitioner for this information. Keep on doin it…Mike!

– Richard Vance, Austin, TX

Relevant to the Novice and Experienced

Excellent course for both novice and an experienced clinicians. Helps develop logical reasoning behind the do’s and don’ts of all therapeutic interventions for the shoulder backed by solid evidence. Highly recommended!!

– Gaurav K, Manchester, CT

Applicable to a Wide Range of People

Regardless of your practice setting, if you see patients with shoulder pathology this is a helpful course. Working in a SNF and with outpatient geriatric clients, I’ve learned a lot through this course that I can apply to help my patients get better faster.

– DBG, Seattle

Easy to Digest with Busy Professional and Personal Schedules

Loved the ability to read and judge at your own pace with a full work schedule and young children. Very good availability with relevant clinical research and course articles.

– MHR, South Carolina.

Join People From All Around the World

Excellent shoulder seminar with a lot of valuable content and good informative videos. Provides a thorough overview of the most important aspects of shoulder evaluation and treatment. Definitely well worth the money.

– Torgeir Spikkeland – Arendal, Norway


Get even more info about the program at and be sure to sign up for my newsletter using the box below to receive your 50% off coupon.

3 Steps to Integrate Evidence Based Medicine Into What You Do: It Is Not That Hard

As part of my online continuing education program that I launched last week, we discuss  some information regarding the use of evidence based medicine in our practices.  One particular concern that I often hear regarding the integration of evidence into what we do is that it seems daunting and difficulty.  Below is a post I had on the member’s only forum at, but thought it was a valuable lesson to share for all.

Integrating evidence based medicine into what you do does not have to be difficult and everyone can easily do this.

This is often an intimidating topic to many people, with many wondering how/why/when/where to integrate evidence into what you do.  It really isn’t hard.  You don’t need to be conducting research on your own (though, that would be great).  Let me simplify it for you in 3 easy steps, all are awesome even if you never progress past the first step:

3 Steps to integrate evidence based medicine

Step 1 – Basic Way to Use Evidence Based Medicine For Beginners – Ask “Why?”

evidence based medicineTo practice evidence based medicine, simply do one thing each and every day – ask yourself “why?”  Why are you doing this test, this stretch, this exercise, these sets/reps?  If you don’t know the answer, strive to find it. is an excellent place to start.  Then keep going until you’ve answered all your questions and have a sound reason behind everything you do. If you are doing this you then you are doing an excellent job integrating evidence into your practice – see, it wasn’t that hard.

I call this the power of “why?”

Using the “power of why” is a little different than just learning from articles, websites, DVDs, seminars, and online continuing education programs.  That is passive learning.  This is actively seeking an answer instead of being force feed an answer.

HINT – Get your students and interns to research your questions for you as an assignment!  Require 2-3 articles to support their decision to use a specific test, exercise, modality, or even justify specific sets and reps

Step 2 – Intermediate Way to Use Evidence Based Practice – If You Can’t Find the Answer Research it Yourself

What if you can’t find the answer – and remember, not everything we do is supported by evidence – don’t give up. I really believe you shouldn’t stop using that piece of your practice if you have had a good results, that is of course you find evidence stating that your technique is NOT effective.  But you have to at least try to find your answers first.  Chances are someone smarter than us had the same question and actually studied it well and published it by now.  If not, try performing simple research studies even if just with your patients/clients and even if not perfect.  It is a start and as you get better with your simple self-performed studies, you will get better at designing these “mini-studies” to assure they have sound reliability and validity.   Maybe you can answer some of the questions yourself.

ASES scoring scaleWhile it would be great if you conducted a sound study with great methodology and perhaps even publish, just try your best and see what happens.  Sometimes there isn’t anything wrong with publishing in your own private Journal of Anecdotal Evidence!

HINT – Use this as an excuse to really improve your documentation, implement outcome tools (like the ASES shoulder scale shown here), and perhaps even create your own “research data sheets.”  These are sheets I create when I am looking for an answer.  They simple allow me to track something specific, such as maybe the results of each SLAP test I perform for specific patients.  That way, after several months, I can look back and see the percentage of people with a SLAP that had positive signs on specific tests.

Step 3 – Advanced Way to Use Evidence Based Practice – Once You Find the Answer, Teach it to Others

The next progression is to share what you’ve learned with others.  This can be as simple as a small inservice with your coworkers or as advanced as a research platform at one of our national meetings, of course followed by publication in a journal.  Unfortunately not many people get to this level because it is hard and time consuming (and not profitable!).  The peer-review process is challenging and you really need to understand research methodology.  As a reviewer for journals, I see a lot of really bad manuscripts submitted for publication, sad, but true.  Realize that for every paper published there are hundreds that don’t make it.

I see nothing wrong with this, and truth be told, we review every manuscript, good or bad.  That means, someone that is really good at research reviews and critiques your study before sending it back to you with comments.  It is like a free mentor!  Even if you don’t get published, you will learn a lot of valuable information through the review process.

HINT – Read as many articles you can that have similar research designs as yours BEFORE you start collecting data.  See what they did for their design and methods.  Read the article from a different perspective, as a fellow researcher, instead of as a clinician.

As you can see, integrating evidence based medicine into your practice doesn’t have to be that hard, no matter what your profession.  Even if you only progress to step 1 above, you are doing great and making a difference.

UPDATE: For those that feel overwhelmed with trying to read research articles, there is a great new education product by Mark Young that shows you how to read the fitness and rehab research, learn more about how to read research.  Check it out.

What do you think?  How do you integrate evidence based medicine into your practice?

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